research1

Source:
the history of media
http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
http://www.pbs.org/now/politics/mediahistory.html

the role of media
http://www.publishyourarticles.net/eng/articles/an-essay-on-the-role-of-media.html
http://www.uniteforsight.org/health-communication-course/module5


My Topic:
media is important thing.

What I hope to learn from this source:
I want to find some reasons that media is important.
a)media is close to people's lives
b)almost everyone use the media
c)when people use media easily
d)the role of media


Notes

1. internet revolution

As Internet access continues to expand, it will increasingly serve as a rich health resource in environments that lack health expertise. Regardless of location, the Internet allows people to gain access to a wide array of health-related information from worldwide at a mouse click. The local cyber café may even begin to serve as a health information hub. Since the Internet transcends geographical barriers, there is plenty of potential for websites to provide a valuable source of health information, thus enhancing health and wellbeing for people in developing countries.

However, there is one important caveat. As the amount of information grows at an unprecedented rate, so does the amount of false, and potentially harmful information. Misinformation, either due to inaccurate information, misleading information or misinterpretation of health information, can have potentially dire consequences, triggering mass panics, misleading uninformed policy-makers etc.

2.Mass Media: Expanding Reach & Health Promotion

The mass media, in the form of the radio and television, are an effective way to persuade target audiences to adopt new behaviors, or to remind them of critical information. Besides informing the public about new diseases and where to seek help, they can also keep the public updated about immunization campaigns. The mass media can “empower rural populations to fight major causes of infant mortality such as diarrheal dehydration and diseases which can be prevented through vaccination, inform large numbers of people of seasonal or daily variations for such activities as an immunization campaign or availability of a new product or service, teach new health skills such as how to mix oral rehydration solution, promote new health behaviors such as taking ivermectin once a year, motivate ad hoc or organized listening groups, and increase community acceptance of health workers.”

3.

only ten years ago the facebook was made

and smartphone was made at 2007 at first.

Facebook reached a billion users in 2012. 

About 25 percent of the world's total population uses social media, while three-quarters of the online population uses one or more social networking sites. 

media began expanding rapidly. By 1990, more than half of American homes had cable systems, nationally oriented newspapers expanded their national reach, and with the introduction of technological change in the newsroom (including the Internet), a new emphasis on computer-assisted reporting and a new blending of media forms emerged, with one reporter preparing the same story in print, on-line, and on camera for a newspaper's cable station.

4.The media is an important ally in any public health situation. It serves the role of being a source of correct information as well as an advocate for correct health behaviors. But before the media can take on that role, it needs to understand the virus, the issues surrounding it, policy and practices, and finally, recommended correct behaviors.”

5.

Entertainment:

News & Current Affairs:

Political Awareness:

Education:

Public Announcements:

Advertisement:

Disadvantages:

Final Thoughts:

this sources are very good. it shows that the media have developed in very short time. that means it spread very fast and all people use the media everyday. and we are always exposed by media. these days especially in social network service(SNS like facebook. tweeter and so on)  

and the media have very various role. that can be good reason that media do many things in our lives so that should not censor if it censor, it can be lose the role of its own role.